Marketing in Mechanical Engineering

Marketing in Mechanical Engineering

Marketing includes all resources and a set of activities necessary to direct and facilitate the flow of goods and services from producer to consumer in the process of distribution.

Marketing reaches right customer & explains him about special machines and quality of work carrying out in the industry through advertisement, telephones or by other means. Thus it brings work orders for company & takes care for dispatching the same in scheduled time. It consists of HOD marketing department and marketing officers working under him.

RESPONSIBILITIES AND AUTHORITIES:

· Receiving the customers & soliciting their enquiries.

· Interacting with customers & preset the introduction broachers, hear doubts & machines test etc, whenever required, arranging the shop visit if necessary.

· Preparation of estimations/ worksheets, consulting tool planning & tool production for schedules& cost details if required.

· Responsible for preparation of quotation & sending same to customer.

· Coordinating with administration department for advertisement.

· Responsible for releasing work order instructions to planning & follow-up for status of order.

· In the event of any delay in meeting the delivery schedule then informing customer Accordingly

· To dispatch the completed work order to customer with proper documents.

· Authorized to sign delivery note.

· Authorized to charge the priorities.

Responsibilities of marketing officer /Engineer:

· Attending to customer's queries through telephone, fax message and letters.

· Preparation of quotation for feasible enquiries and regrets letters for non­ feasible enquiries.

· Negotiation with the customer for purchase order finalization along with GM-Marketing.

· Preparation of detail number of parts for order confirmation in the specified format and also Annexure, if any, if the numbers of parts are more than five.

Marketing engineer must also be conversant with various machine process, raw material cost, machine hour raters are considered for the purpose of estimating the tools price.

General manager-Marketing

· Overall in-charge in executing the following activities of marketing Department.

· Developing a customer database for close interaction regarding new & old orders.

· Quick response to an customer queries

· Finalization of quotations as per customer drawing 7 scope of work for an feasible enquiries & regret letter to all non-feasible enquiries.

· Preparation of monthly order status with dispatch dates for communication to planning.

· Follow up of monthly dispatch planned, with planning and production

· Departments and intimation to customers regarding status of the jobs.

· Preparation of monthly collection plan and follow up to achieve monthly collection target.

· Visiting customer for negotiations and introductions, etc.

Marketing Assistant Gr-II

· Preparation of minutes of daily standing meeting and weekly planning review meetings.

· Preparation of order confirmation and maintaining the records.

· Preparation of delivery note invoices of SBU-2 orders in co-ordination with finance department.

· Attending to routine daily customers enquiries.

· Preparation of customer interaction letters.

· Maintaining and storing of data related to production