Marketing in Mechanical Engineering

Marketing in Mechanical Engineering

Marketing includes all resources and a set of activities necessary to direct and facilitate the flow of goods and services from producer to consumer in the process of distribution.

Marketing reaches right customer & explains him about special machines and quality of work carrying out in the industry through advertisement, telephones or by other means. Thus it brings work orders for company & takes care for dispatching the same in scheduled time. It consists of HOD marketing department and marketing officers working under him.

RESPONSIBILITIES AND AUTHORITIES:

· Receiving the customers & soliciting their enquiries.

· Interacting with customers & preset the introduction broachers, hear doubts & machines test etc, whenever required, arranging the shop visit if necessary.

· Preparation of estimations/ worksheets, consulting tool planning & tool production for schedules& cost details if required.

· Responsible for preparation of quotation & sending same to customer.

· Coordinating with administration department for advertisement.

· Responsible for releasing work order instructions to planning & follow-up for status of order.

· In the event of any delay in meeting the delivery schedule then informing customer Accordingly

· To dispatch the completed work order to customer with proper documents.

· Authorized to sign delivery note.

· Authorized to charge the priorities.

Responsibilities of marketing officer /Engineer:

· Attending to customer's queries through telephone, fax message and letters.

· Preparation of quotation for feasible enquiries and regrets letters for non­ feasible enquiries.

· Negotiation with the customer for purchase order finalization along with GM-Marketing.

· Preparation of detail number of parts for order confirmation in the specified format and also Annexure, if any, if the numbers of parts are more than five.

Marketing engineer must also be conversant with various machine process, raw material cost, machine hour raters are considered for the purpose of estimating the tools price.

General manager-Marketing

· Overall in-charge in executing the following activities of marketing Department.

· Developing a customer database for close interaction regarding new & old orders.

· Quick response to an customer queries

· Finalization of quotations as per customer drawing 7 scope of work for an feasible enquiries & regret letter to all non-feasible enquiries.

· Preparation of monthly order status with dispatch dates for communication to planning.

· Follow up of monthly dispatch planned, with planning and production

· Departments and intimation to customers regarding status of the jobs.

· Preparation of monthly collection plan and follow up to achieve monthly collection target.

· Visiting customer for negotiations and introductions, etc.

Marketing Assistant Gr-II

· Preparation of minutes of daily standing meeting and weekly planning review meetings.

· Preparation of order confirmation and maintaining the records.

· Preparation of delivery note invoices of SBU-2 orders in co-ordination with finance department.

· Attending to routine daily customers enquiries.

· Preparation of customer interaction letters.

· Maintaining and storing of data related to production

GRINDING MACHINE

GRINDING MACHINE


A grinding machine is a machine tool used for producing very fine finishes or making very light cuts, using an abrasive wheel as the cutting device. This wheel can be made up of various sizes and types of stones, diamonds or of inorganic materials.

Construction Features:

The grinding machine consists of a power driven grinding wheel spinning at the required speed (which is determined by the wheels diameter and manufacturers rating, usually by a formula) and a bed with a fixture to guide and hold the work-piece. The grinding head can be controlled to travel across a fixed work piece or the work piece can be moved whilst the grind head stays in a fixed position. Very fine control of the grinding head or tables position is possible using a vernier calibrated hand wheel, or using the features of NC or CNC controls.
Grinding machines remove material from the work piece by abrasion which can generate substantial amounts of heat, they therefore incorporate a coolant to cool the work piece so that it does not overheat and go outside its tolerance, the coolant also benefits the machinist as the heat generated may cause burns in some cases. In very high-precision grinding machines (most cylindrical and surface grinders) the final grinding stages are usually set up so that they remove about 2/10000mm (less than 1/100000 in) per pass - this generates so little heat that even with no coolant, the temperature rise is negligible.

Types of grinding machine

These machines include the

• Belt grinder, which is usually used as a machining method to process metals and other materials, with the aid of coated abrasives. Sanding is the machining of wood, grinding is the common name for machining metals. Belt grinding is a versatile process suitable for all kind of applications like finishing, deburring and stock removal
• Bench grinder, which usually has two wheels of different grain sizes for roughing and finishing operations and is secured to a workbench. It is used for shaping tool bits or various tools that need to be made or repaired. Bench grinders are manually operated.
• Cylindrical grinder which includes the center less grinder. A cylindrical grinder may have multiple grinding wheels. The work piece is rotated and fed past the wheel/s to form a cylinder. It is used to make precision rods.
• Surface grinder which includes the wash grinder. A surface grinder has a "head" which is lowered, and the work piece is moved back and forth past the grinding wheel on a table that has a permanent magnet for use with magnetic stock. Surface grinders can be manually operated or have CNC controls.
• Tool and Cutter grinder and the D-bit grinder. These usually can perform the minor function of the drill bit grinder, or other specialist tool room grinding operations.
• Jig grinder, which as the name implies, has a variety of uses when finishing jigs, dies, and fixtures. Its primary function is in the realm of grinding holes and pins. It can also be used for complex surface grinding to finish work started on a mill.

HMT MCHINE TOOLS

HMT MCHINE TOOLS:

HMT Machine Tools’ expertise in machine tools has been honed to a point that it can design and develop any kind of machine. From simple lathes to multi-station transfer lines, from stand-along CNC machines to flexible manufacturing systems, leading to factory automation, HMT Machine Tools’ Products cover general purpose machines, special purpose machines and CNC machines to meet the application needs of every engineering industry. To date, over 80,000 machine tools on par with international standards in quality and performance, manufacture by HMT, are in use all over India. The Company also manufactures sheet fed offset printing machines in single, two, four, and five colours, programmable paper guillotines, ball screws, and CNC Control Systems.

HMT’s pioneering spirit and cutting-edge marketing abilities enable it to showcase its products and services to a worldwide clientele. The establishment of HMT (International) Limited leveraged the Company’s international trading experience. HMT(I) markets the products through a global network that extends over 40 countries to service its customers worldwide. HMT (I) has a diverse clientele with more than 14,000 machines in over 70 countries including the developed ones.

HMT Machine Tools, jointly with HMT(I) has been instrumental in executing various international turnkey projects in Algeria, Tanzania, Nigeria, Malaysia, Iraq, Mauritius, Indonesia, Kenya, Ethiopia, Iran, Maldieves, Senegal, Turkemenistan, Nepal, Zambia.

Salient Features:

• range of precision ball screws used in CNC machine tools and other various engineering applications where conversion of rotary motion in to linear movements and vice versa are required.
• High mechanical efficiency, superior positioning accuracy coupled with low wear and long life.
• Range covers ball screws in sizes from dia. 16 mm to dia. 80 mm with leads 3,4,5,5.08,6,6.35,8,10,12.7,16, 19 and 20 mm.
• Number of turns in nuts: 2, 3, 4, 5, 6, and 8 depending on size.
• length of up to 3500 mm is offered depending up on the size.
• applications in machine tools as mechanical feed elements, industrial robots, material handling equipment, nuclear reactors, rail road equipment, medical equipment, printing and paper machinery.
• also developed in-house patent design ball screw having unique stainless steel double start, self-locking and self-aligning yoke that is superior to existing conventional tube re-circulating type.
  

WIRE ELECTRO-DISCHARGE MACHINING

WIRE ELECTRO-DISCHARGE MACHINING

It is a process similar to the EDM except that a copper wire of diameter in the range of 0.20 0.50 rom is used for cutting through slots of required shape. Certain degree of draft cutting. (Cuttirig at an angle permissible around 7 degj side.). The process utilizes a predrilled hole to allow the cutting wire to pass through the hole then attached to the winding cylinder. The working chamber is filled with dielectric fluid distilled water. The wire sparks and melts the material in the region of spark gap usually 0.1 - 0.2 mm.

APPLICATIONS OF WEDM

The WEDM is widely used in the production of prototypes, small series of spare parts, stamping dies, drawing and extruding tools, templates, gauges, cam discs, electrodes for spark erosion, blanking dies, sintering dies, plastic molding dies etc.,

ADVANTAGES:

1. WEDM can machine any complicated through hole dies of electrically conductive materials.
2. The time utilization of WEDM is high as it can work right through out the day.
3. Small batch productions including prototypes can be economically machined as most of the programming is easily done. 4. The process leads to high surface finish.

WIRE-EDM MACHINE & ITS SPECIFICATION:

MAKE	ELCTRONICA
TABLE TRA VEL(mm)	400X300X250
D,V AXIS TRAVEL (mm)	+/-40
TABLE SIZE (mm)	660X440
MAX. WORKPIECE(mm)	500X400X250
MAX. WORKPIECE WEIGHT(Kg)	500
MAIN TABLE FEED RATE(mm/min)	900
WIRE FEED RATE(m/min)	0-15
WIRE TENSION (Kg£)	2.5
WIRE GUIDE DIA(mm)	0.25
	+ / - 30° /50mm LENGTH
TAPER CUTTING	+/-15° /100mm LENGTH

EDM MACHINES SPECIFICATIONSEDM MACHINES SPECIFICATIONS

EDM MACHINES SPECIFICATIONS

1. OSCARMAX ELECTRICAL DISCHARGE MACHINE

MODEL	S 325 ZNC
WORK T ANK(mm)	850X530X340
WORK T ABLE(mm)	600X300
TABLE TRA VEL(mm)	300X250
SERVO TRA VEL(mm)	150
WORK HEAD TRA VEL(mm)	200
MAX. ELCTRODE Wt. (Kg)	80
MAX. WORKPIECE Wt. (Kg)	400

2. ELEKTRA PLUS PS50

MOUNTING SURFACE(LXW)	550X350
MAX. WORKPIECE HEIGHT(mm)	250
MAX. JOB WEIGHT(Kg)	300
X-AXIS TRA VEL(mm)	300
Y-AXIS TRA VEL(mm)	200
LEAST COUNT OF HAND WHEEL	0.02
WITH VERNIER SCALE(mm)
MAX.T ABLE QUILL	515
DISTANCE(mm)
MIN.TABLE QUILL DISTANCE(mm)	265
WIDTH OF WORK TANK(mm)	820
DEPTH OF WORK T ANK(mm)	490
HEIGHT OF WORK TANK(mm)	325
MAX. OIL( Ltrs)	350